Chris
Lacey

I'm Chris Lacey — entrepreneur, founder, builder, branding expert, and product engineer who specializes in transforming ideas from raw concepts into high-revenue growth engines. My career sits at the intersection of technical execution and strategic business development—meaning I don’t just design the architectural blueprint for a brand; I code, integrate and implement. For over two decades I've been building at the intersection of marketing, chocolate, travel, and human connection.

My entrepreneurial path is defined by a passion for discovery and execution. As the co-founder of Bar & Cocoa, I've grown a specialty chocolate business from a small monthly chocolate club into a full-service chocolate experience platform — an always-on bean to bar chocolate store, corporate tasting events for professionals, scaling virtual events nationally, and building an ecosystem that reaches thousands of chocolate enthusiasts.

Beyond my own ventures, I’ve spent years navigating the complex digital landscape as a Client Partner and Client Development Manager in the digital marketing space. Working across a diverse array of verticals, I have guided businesses from tech startups to established e-commerce brands through high-impact growth. My methodology blends cutting-edge digital marketing strategy—including technical SEO, Answer Engine Optimization (AEO), and Model Context Protocol (MCP) integrations—with deeply collaborative client management to unlock multi-million dollar revenue pipelines.

I live in Mount Pleasant, South Carolina, where I design, code, and build the future of digital commerce alongside my husband John, our daughter Addy, our dog Bolt, and our cat Miss Lucy.

Whether you're looking for a business transformationalist, a collaborator, a speaker, or a conversation over great chocolate — I'd love to connect.